← SELECTED WORK06 / CAMPAIGN / RESIDENCY LAUNCH
THE NEXT
ERA.
A residency campaign.
Built like a cultural moment.
- Brand
- Wynn Nightlife
- Campaign
- 2025 residency launch
- Format
- Brand campaign
- Approach
- Cinematic artist storytelling
THE CAMPAIGN SYSTEM
One visual language. Multiple artist worlds. Built to move from screen to skyline.
THE CAMPAIGN IN MOTIONBuilt for the feed.
Built for the feed.
Made to hold attention.
One campaign.
Distinct artist identities.
The 2025 residency campaign with Charlotte Rutherford connects artist photography, residency announcements and outdoor creative across XS and Encore Beach Club. Each artist needs an individual presence within a recognizable campaign.
From portrait
to billboard.
The work spans portrait and square residency artwork, wide outdoor placements and moving-image pieces. The Chainsmokers residency film and Marshmello behind-the-scenes film show two sides of the campaign: the finished announcement and the production behind it.
The work: artist imagery, residency artwork, billboards and film.