Building worlds at the intersection of music, luxury and live experience.
Ideas brought to life across music, luxury and culture.
Fourteen resident artists. One cinematic universe, narrated by Rob Riggle. A residency announcement turned into branded entertainment.
Aaron Paul. XS MainStage. Giving Sunday night the anticipation of a film premiere.
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A decade at Wynn Nightlife, revisited with Drew Taggart and Alex Pall inside XS. A conversation about the moments that stayed, and the chapter still to come.
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A limited-edition Formula 1 collaboration with Malbon Golf, bringing nightlife, motorsport and contemporary golf culture into a piece people could take beyond the weekend.
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An intimate album listening experience on the Wynn golf course. Music, atmosphere and destination came together in a setting that made the event feel like its own world.
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An apparel collaboration that carried Wynn Nightlife’s campaign identity beyond the venue. Built with Hubble Studios to give the brand a life in everyday culture.
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A campaign system built across XS and Encore Beach Club, with artist worlds, billboards and residency identities designed to feel like a shared cultural universe.
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A multi-camera YouTube platform that carried Wynn Nightlife’s live experience into a global digital channel.
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A cinematic artist film built around Mau P and the Architect idea.
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I work across music, culture and live entertainment, bringing artists, brands and audiences together through campaigns, collaborations and experiences.
From the first idea to the final execution, every detail should feel connected.
The Year of Excess.
Award-winning branded entertainment.
Why the announcement itself should be the beginning of the experience.
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