WYNN NIGHTLIFE × MALBON
RACE WEEK, MADE WEARABLE.
Formula 1 turned Las Vegas into a meeting point for sport, entertainment, fashion and luxury hospitality. The opportunity was to create something that felt native to that cultural moment rather than simply advertise around it.
The Wynn Nightlife x Malbon collaboration brought together two distinct brands through a shared interest in lifestyle, design and experience. Built around Formula 1 Las Vegas race week, the project extended the nightlife brand beyond the venue and into fashion.
Working across the Wynn Nightlife and Malbon teams, the creative direction focused on finding the point where both identities could remain recognizable while creating something new together. Rather than treating merchandise as a promotional add-on, the collaboration became a physical extension of the larger race-week experience.
The result reflects a broader approach to creative direction, cultural strategy and brand collaboration: identify an authentic intersection between worlds, develop a clear creative idea around it, then carry that idea consistently through execution.
Creative Direction / Concept Development / Brand Collaboration / Execution