THE YEAR
OF EXCESS.
Don’t announce a roster.
Invite people into a world.
- Brand
- Wynn Nightlife
- My role
- Concept & film direction
- Format
- Cinematic brand campaign
- Voice
- Rob Riggle
▶ PLAY THE FILM Make the announcement
the entertainment.
Wynn Nightlife’s 2026 residency roster brought together fourteen artists. The opportunity was to give that announcement the ambition of a film, with a story audiences could enter before they ever reached Las Vegas.
A shared world for artists who are anything but interchangeable.
The artists become
the characters.
Conceived and directed as part of Wynn Nightlife’s in-house creative team, The Year of Excess unfolds across Wynn Las Vegas and Encore. Rob Riggle’s narration connects the resident artists within one cinematic universe.
The campaign treats the property as a setting with its own personality. Music, hospitality and larger-than-life artist moments belong to the same story.
A life beyond
the launch.
The campaign received two Gold, one Silver and two Bronze Telly Awards, alongside coverage in advertising, music and hospitality publications.
Recognition included branded content, directing and narration. The work gave the artist announcement a place in a broader entertainment conversation.