AS.ALEX
SCHENBERG
← HOME03 / EXPERTISE

IDEAS WITH
A POINT OF VIEW.

Creative direction and cultural strategy for music, entertainment, luxury hospitality and live experience.

01 / CREATIVE DIRECTION

Build the world.

Campaign concepts, visual language, narrative systems and launch films that give a brand or artist a distinct cultural point of view.

02 / CULTURAL STRATEGY

Find the pressure point.

Positioning, partnership strategy and audience thinking that turns an announcement, venue or collaboration into something people want to talk about.

03 / BRANDED ENTERTAINMENT

Make the work feel like culture.

Artist residencies, branded films, social-first storytelling and experiences designed to live beyond the original event.

04 / EXPERIENCES & COLLABORATIONS

Give the idea a physical life.

Experiential concepts, fashion and product collaborations, and destination moments that connect the campaign to the room, the city and the culture around it.

The Year of Excess