AS.ALEX
SCHENBERG
← SELECTED WORK03 / BRAND COLLABORATION / FORMULA 1

WYNN ×
MALBON.

Where nightlife meets
the race-weekend wardrobe.

Brand
Wynn Nightlife
Collaborator
Malbon Golf
Context
Formula 1 Las Vegas
Format
Limited-edition apparel
The back of the limited-edition Malbon Racing and Wynn Nightlife jacket
Wynn Nightlife × Malbon
BRAND COLLABORATION / FORMULA 1

A race weekend.
A wearable collaboration.

The Formula 1 collaboration connects Wynn Nightlife and Malbon Golf through limited-edition apparel. The challenge is translating a destination and an event into a product that makes sense beyond the weekend.

THE CREATIVE APPROACH

The jacket carries the idea.

The racing jacket brings motorsport references into the collaboration. Instead of relying on an event announcement alone, the work gives the partnership a physical expression: something guests can wear after leaving Las Vegas.

The work: limited-edition apparel and collaboration imagery.

NEXT SELECTED PROJECTHUGEL.
TWENTYONE.

The Year of Excess